Consumers Want Brands To Interact With Facebook And Twitter
Email, Facebook and Twitter may compete with each other for their share of marketing budgets, but consumers expect brands to interact with all three channels according to a new report by ExactTarget. “Consumers don’t isolate their communications to email, Facebook or Twitter and expect brands to communicate consistently across the channels,” said Jeff Rohrs, principal, ExactTarget’s Marketing Research and Education Group. “Marketers should focus on developing and implementing an integrated strategy that combines—not isolates—the powerful strengths of each of the online channels.” The majority (93%) of online consumers subscribe to email marketing messages, 38 percent are fans of brands on Facebook and 5 percent follow brands on Twitter.
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Consumers Want Brands To Interact With Facebook And Twitter
