Kelly Web Sales

Posts Tagged ‘advertising’

Google posted what it considers to be best practices for managing mobile campaigns, and some specific instructions for using DoubleClick Search to do so, on its DoubleClick Advertiser blog . Google says to create separate campaigns for each platform you’re targeting, write specific ad texts for different device operating systems, bid differently (sometimes you may need to target higher positions to get traffic because of fewer ad slots per page), direct users to a mobile-optimized landing page, tailor your keyword list to the mobile searcher, and bridge online and offline. “Mobile click-to-call campaigns can be powerful lead generators,” the DoubleClick Search team says to that last point.

Read more here:
Google On Managing Mobile Search Campaigns

Brian Glicklich, a spokesperson for Rush Limbaugh’s show, published an opinion piece yesterday in Politico that takes aim at Media Matters For America.

View original post here:
Limbaugh Spokesman Hits Media Matters Over Boycott

Google announced today that it is adding sitelinks to the Opportunities tab in AdWords. The Opportunities tab shows advertisers ways they can improve their campaigns as Google detects them. The company describes the tool as a personal assistant who can help you discover more keywords and make the most out of your budget

Follow this link:
Google Wants You To Use Sitelinks With Your AdWords Ads