Posts Tagged ‘domain names’
Yahoo Takes Control Of Flicker.com
Typo-prone photographers appear to owe Yahoo a “thank you.”? After making at least one generous offer and then resorting to a lawsuit, the company’s acquired Flicker.com, presumably for the sake of saving people who misspell “Flickr” from visiting the wrong site. A Hong Kong-based business known as Ashanti first acquired the Flicker.com domain name in mid-2006 for $55,000.? Then, over the next several years, Ashanti published various purchase offers, displayed photography-related ads, and began to announce site stats (you can see a box that’s currently visible on Flicker.com to the right). Yahoo responded in 2007 by trying to buy Flicker.com for $600,000, according to Andrew Allemann , and in 2009, it took Ashanti to court for (allegedly) cybersquatting
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Yahoo Takes Control Of Flicker.com
Yahoo Buys Me.me Domain Name For Social Brand
Yahoo’s acquired a new domain name, and while we don’t expect that Facebook and Twitter are quaking in fear, there’s reason to believe it’ll play a significant role in Yahoo’s “social” future.? The Me.me domain name will, naturally enough, tie in to Yahoo’s microblogging site, Meme. Meme has been described as a Twitter clone with random references to dogs instead of birds.? Otherwise, it’s attracted very little attention at all. Antonio Silveira, a director of product development and engineering at Yahoo, indicated that he’d like that to change, though.? In a press release announcing the new acquisition, Silveira described the Me.me domain name as “an essential component of our online branding strategy.” Jeremiah Johnston, the COO of Sedo (which helped Yahoo purchase the domain name), also stated, “We are delighted to extend our relationship with one of the Internet’s most recognized brands, and help Yahoo! determine the best domain name strategy to fully engage its social networking audience.” It could be that Yahoo’s new ad campaign will promote Meme, then, or that Yahoo has plans to focus on the property once its arrangement with Microsoft is worked out.? Or it could just be that the press release blew the importance of this move out of proportion.? We’ll see what happens.? Hat tip goes to Joseph Tartakoff .
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Yahoo Buys Me.me Domain Name For Social Brand
How Important is Your Domain Name to Your Brand?
How important is your domain name to you brand? Most online businesses would probably consider it to be quite important, and with good reason. Sometimes before searching, customers may simply opt to go to the “yourbrandhere.com” URL simply because it makes sense. Now, sometimes that URL is already taken, and for start-ups, that’s something to consider in itself. As Monte Cahn, Founder and President of Moniker mentioned in a recent interview with WebProNews, it’s a good idea to make sure the domain name is available when coming up with a name for your brand, or at least make sure that you are able to acquire it. Products have their own brands, and this way of thinking can also be applied to them in many cases. Cahn notes that even the big companies make mistakes in this area. For example, you would expect Apple to own iPad.com, considering the huge announcement about the device the company made this year, but someone else has that domain. Cahn also stresses the importance of covering your brand in terms of domain names. This means getting all variations possible. Get typos, different extensions and country codes, etc. Use 301 redirects on misspells of key brands (including singular/plural versions). However, when it comes to domain names for different products, he says it’s best to build sub-sites around those with their own content, which can help drive link juice, SEO value, and traffic. Getting the .com that reflects your company name is not always possible, unfortunately. In these cases, it may serve you well to find a different aspect of your brand to center your domain around, but this will require a greater level of promotion of that URL than a simple companyname.com. For example, if there are unique key phrases within your company’s slogan, you may find such an opportunity there. Domains should be easy to remember, not too long, easy to spell, relevant to your brand, and avoid complicating characters such as hyphens. I think one key to a successful domain name is simplicity, although there are always exceptions to the rule.
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How Important is Your Domain Name to Your Brand?
