Posts Tagged ‘from-the-report’
Local Online Ad Revenue To Top $42 Billion
Online/interactive advertising revenue is forecast to reach $42.5 billion by 2015, nearly double 2010′s $21.7 billion, representing a compound annual growth rate (CAGR) of 14.4 percent, according to a new report from BIA/Kelsey. This growth is tied to anticipated improvement in the U.S. economy and a continued increase in overall local advertising, which is expected to reach $153.5 billion in 2015, up from $136.3 billion in 2010, representing a 2.1 percent CAGR
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Local Online Ad Revenue To Top $42 Billion
Smartphone Owners Who Access Facebook And Twitter Are More Satisfied
Social media use leads to higher satisfaction among owners of smartphones and traditional mobile phones, according to a new report from J.D. Power and Associates.
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Smartphone Owners Who Access Facebook And Twitter Are More Satisfied
Smartphones Driving Mobile Media Consumption
Smartphones aggressively saturated the mobile market in 2010, driving an increase in mobile media consumption by users worldwide, according to a new report from comScore. “2010 was a game-changing year for the mobile industry,” said Mark Donovan, comScore senior vice president of mobile. “Smartphone adoption, 3G penetration and unlimited data plans drove a surge of mobile media consumption across geographies and deepened the integration of mobile devices into everyday life.” ? ? “And, the coming year has the potential to be even more exciting
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Smartphones Driving Mobile Media Consumption
